What if the secret to attracting, engaging, and retaining your greatest business asset—your people—lied somewhere in that three pound mass of gray and white matter called the brain? Well guess what...the secret is soon to be unleashed. Humans are fundamentally driven by the same motivations. It doesn't matter what part of the planet we call home, what language we speak, or what temperature the air is. As humans, we are all wired to crave the same things. Every second of every minute of every day, our brains are telling us whether those needs are being met or not, from the day we are born until the day we depart this earth. So what does this have to do with the workplace? Everything. We are living in a rapidly changing world, interpreted through culture, influenced by societal norms, and tilted by the media. While this complicates how we process and respond to our environment, it doesn't change how we are wired, or the importance of attending to the needs of employees relative to these critically important motivators. What we do and how we do it may evolve, but when it comes to empowering human capital innovation, attracting, engaging, and retaining a diverse workforce, and building great places to work, the answers lie in the brain.