Crafting Your Employer Brand: Why It Matters and How to Do it Well

In the modern business world, HR departments have evolved to be architects and wardens of organizational culture, making them essential to the success of the organization. This is true particularly today as the gap between you and your competitors is defined less by what you do and more by who you are.

Having a strong, well-communicated employer brand can have tremendous benefits, including increasing the quality of your candidate pool, improving retention, creating organizational alignment within all levels of the organization, and boosting your reputation with customers and prospects.

• The core components of an employer brand
• The central role of pay brand within an employer brand
• How to connect your comp strategy and company values
• Why it’s important to treat comp as an ongoing dialogue