How do we find the best qualified employees? How do we stand out in a competitive employment environment? How do we get the most out of today’s employees? Finding dream employees can feel like a shot in the dark and often we’re left wondering, “Are there any great employees left out there?” What if the solution is not wasting time trying to fit employees into the company but rather attracting only the dream employees that are a fit for the company? How about instead of trying to improve employee engagement from the inside, what if only employees who were emotionally invested were hired in the first place? To do that, you would need to understand and speak their lingo. Gain a new perspective on talent acquisition from brand message expert, small business consultant, and photographer, Jeffrey Shaw, by learning to see your dream employees the way a photographer sees their subject. How understanding their lingo will make your company stand out, make recruiting easier, and bring out the best in them. When that happens, both employees and companies feel it’s a perfect fit and everyone’s dreams can come true.