This presentation describes how the complexity of the business, economic, and social climates require a new way of approaching HR and the employee experience. It describes how the old ways of hierarchical, command-and-control, and top-down cultures will need to give way to a new focus on culture becoming the highest competitive advantage and the employee experience as a true and powerful expression of the brand experience. The best way to design and develop the employee experience is not by delegation to internal or external experts. Co-Design is part of the Future of HR as it harnesses, empower and deploys the collective genius of all stakeholder including employees, management, leadership, and customers. When principles and methods of Co-Design are employed, there is a higher degree of innovation, engagement, and even performance.